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Students Encourage Peers to “Expect More” Than Hook-up Culture in College


For Immediate Release                                                                             

Contact: Caitlin La Ruffa
Director, Love and Fidelity Network
609-688-8779 x 313

Students Encourage Peers to “Expect More” Than Hook-up Culture in College

National poster campaign seeks to promote healthier alternative, spark discussion on sexual integrity

Princeton, New Jersey (August 26, 2014) – As incoming college freshmen arrive on campuses across the country, a national poster campaign is seeking to ensure students have a positive alternative to university orientations that often promote a culture that can lead to broken relationships, anxiety and depression, and sexual risk-taking and assault.

Using phrases that will be familiar to always-connected college students surrounded by advertising, the poster campaign asks “Expect more. That’s our stand. Are you in good hands?” The posters will be distributed on 25 campuses in the U.S. and Mexico, including Columbia, Harvard, Princeton, Stanford, and Georgetown as part of the Love and Fidelity Network’s orientation poster campaign.

“College freshmen come to campus looking forward to the best four years of their life,” said Caitlin La Ruffa, director of the Love and Fidelity Network. “But campus orientations all too often do not set students up for successful and happy relationships. We believe that students deserve to hear a different message, and to know that there can be an alternative to the hook-up culture that can leave students unfulfilled, used, and unhappy."

The campaign will also promote a series of upcoming events at college campuses, including speeches by well-known researchers on the impact of the hook-up culture on relationships and the family, and campus discussions on what it means to pursue sexual integrity in a university setting.

“At this time when students are transitioning into college and are often expected to participate in the hook-up culture by default, we want these posters to encourage students to think critically about their decisions,” said La Ruffa. “Instead of portraying the hook-up culture as inherently integral to collegiate life as orientation programs often do, we hope to spark discussion and give support to students seeking a healthier alternative.”

Throughout the year, the Love and Fidelity Network will support campus student groups interested in promoting a discussion around the impact of the hook-up culture and the meaning of sexual integrity. Student Fellows of the Network will host a presentation by Dr. Alexander Pruss on his new book One Body: An Essay in Christian Sexual Ethics at the University of Pittsburgh, Dr. Donna Freitas on her book The End of Sex at Columbia University, and a debate on marriage between Prof. Stephen Macedo and author Sherif Girgis at Princeton University, and dozens of other campus events.   

The Love and Fidelity Network is the leading national program that promotes marriage and the integrity of sex at the collegiate level. It aims to equip college students with the resources, arguments, and support they need to uphold the institution of marriage, the special role of the family in society, and the integrity of human sexuality within their university communities and as leaders in the public square. It provides leadership coaching to these university men and women and offers funding for campus initiatives. The Network was established in Princeton, NJ, in 2007 in response to the inadequate treatment of marriage, family, and sexuality at many colleges and universities. Today, the Love and Fidelity Network actively supports over 60 student fellows and campus groups at 25 schools. The Love and Fidelity Network is the principal program of the Collegiate Cultural Foundation.


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The Love and Fidelity Network is the principal program of the Collegiate Cultural Foundation a qualified 501(c)(3) nonprofit organization.