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NATIONAL CAMPAIGN ENCOURAGES COLLEGE STUDENTS TO “BE UNEXPECTED,” LOOK BEYOND HYPE OF VALENTINE’S DAY

FOR IMMEDIATE RELEASE
February 8, 2017

CONTACT: Brittany Crippen
Director of Outreach and Communications
Love and Fidelity Network

bcrippen@loveandfidelity.org

PRINCETON, NJ – On many college campuses, Valentine’s Day is often seen as being all about one thing: sex.

But at dozens of campuses across the country, a national poster campaign will be encouraging college students not to get caught up in the hype surrounding Valentine’s Day and “be unexpected” by building real, authentic relationships.

The poster campaign is sponsored by the Love and Fidelity Network (LFN), which has spent the last decade supporting groups at colleges and universities to promote healthy understandings of sexual integrity on campuses nationwide. This year, the campaign will once again spark conversations on relationships, dating, and sex at Harvard University, Columbia University, Princeton University, Stanford University, Georgetown University, and many others.

“By encouraging students to ‘be unexpected,’ we’re hoping that college students will think beyond the dominant campus messaging around Valentine’s Day,” said Brittany Crippen, director of outreach and communications for LFN. “By calling out the unrealistic and unhealthy expectations around this time of year, we hope this intercollegiate campaign leads students to think more deeply about their relationships, romantic or otherwise. We want them to reevaluate the social scripts they too easily take for granted and that all too often lead to heartache.”

The intercollegiate Valentine’s Day campaign will feature student groups at dozens of college campuses plastering quads and dorms with posters that remind peers not to buy into the predictable Valentine’s messaging that dominates popular campus culture. Students will be encouraged to build meaningful relationships, instead of hooking up, by using Valentine’s Day to start new friendships, cement old ones, or even to learn more about authentic relationships—by asking their grandparents how they met. On social media, students will be encouraging their peers to #BeUnexpected and inviting others to join in the conversation. 

“For ten years, LFN has been promoting a better vision of authentic love and human flourishing on college campuses,” said Crippen. “This campaign will spark many conversations about how college students can break free of the tired messages of the hookup culture and what it means to seek out real relationships.”

More information about the “Be Unexpected” campaign is available at www.LoveandFidelity.org or on Facebook.com/LoveandFidelityNetwork.

Established in Princeton, New Jersey in 2007 in response to the inadequate treatment of marriage, family, and sexuality at many colleges and universities, the Love and Fidelity Network is the leading national program that promotes marriage and the integrity of sex at the collegiate level. It equips college students with the resources, arguments, and support they need to uphold the institution of marriage, the special role of the family in society, and the integrity of human sexuality within their university communities and as leaders in the public square. It provides leadership coaching to these university men and women and offers funding for campus initiatives.

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The Love and Fidelity Network is the principal program of the Collegiate Cultural Foundation